H&M announce a new partnership for its summer campaign with global superstar, Beyonce.
Beyonce shows off her fabulous body in a campaign titled 'Beyonce as Mrs Carter in H&M.'
Shot by Inez van Lamsweerde and Vinoodh Matadin, Beyonce displays her post baby body in a variety of colourful H&M swimwear cover ups.
The clothing will be available in the beginning of May in H&M stores worldwide and online. The campaign is set to promote Beyonce's sold out world tour. The main idea of the campaign is to let women know that they can be all things: strong, vulnerable, sensual, maternal, fun and flirtatious.
Below are some images from the campaign.